Using Google to advertise your Twitter feed

Google is allowing Adsense users to define ads marketing their Twitter profiles. Instead of being directed to a specific web page selling a product, the ad clicker ends up at the advertiser's Twitter profile.

Apparently Intuit has spent a pile this way, promoting their TurboTax software. TurboTax spokeswoman, Colleen Gatlin, said that using Twitter humanises the company's interaction with potential customers. As well as being able to answer customer questions about the product quickly, it also gets customer feedback via Twitter.

I wonder if Intuit will publish the results of this advertising campaign as opposed to more traditional approaches.

Intuit's marketing department is analysing the results. As the marketing director says, it's not just the customers who subscribe directly who are the target, but their followers.

The same article also mentions newly launched Tinker. Tinker aggregates conversations from Facebook and Twitter relevant to 'event streams.' Oh and by the way, there'll be associated advertising.